It’s tough to do anything without being able to see what you’re doing. Or, as a number of experts on productivity say, “You can’t improve what you can’t measure.” This is easy to do with things that you can count, like dollars, hours of productivity, or the number of widgets you’re making and selling. But something like the health of a rainforest isn’t something you can punch into a calculator or spreadsheet to keep track of. So, how can you measure and keep track of efforts to save one, and know if you’re helping?

That’s the challenge Wilderness International was running into. They’re a non-profit that saves up money and buys wilderness land, and then preserves it. We know that governments do the same thing with wilderness areas, but they seek to go above and beyond, and protect even more areas for wildlife and plant life to thrive. After all, forests and rainforests are only “the lungs of the planet,” right?

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Source: cleantechnica.com