Amid US blacklisting turbulence, DJI looks to Europe with return to Berlin’s IFA show
The world’s largest drone camera and enterprise applications manufacturer DJI says it will attend the 2023 IFA consumer electronics trade show in Berlin that starts Friday, the first time the company has participated in the event since the advent of the COVID-19 pandemic, and timed as the giant weathers turbulence from protectionist blacklisting in the US.
DJI announced its intention to attend this year’s IFA, which some observers have described as Europe’s version of the gigantic annual CES in the US. The company said its return to the event – which runs from September 1-5 in the German capital – will allow it to provide visitors with a “high-profile, immersive experience with its unmatched aerial, handheld, and cinematography product portfolio,” including drones, action cameras, cinematic gear, and myriad accessories.
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The rising COVID-19 pandemic caused…