The world’s leading drone company is set to launch its first dedicated DJI-Hasselblad Concept Store outside of Asia later this month, with tomorrow’s opening of a two-story retail showcase in the UK.

Brexit notwithstanding, the outlet in the UK city of Birmingham is billed as the first shop in Europe dedicated to DJI drone tech and Hasselblad camera gear. The Shenzhen-based UAV giant currently has 12 stores featuring the cutting-edge photography equipment made by the Swedish firm it acquired in 2017 – all of those in major cities of mainland China, with the exception of one each in Hong Kong and Bangkok, Thailand.

Read: DJI teases Aug. 2 unveiling of much-leaked Osmo 4 action camera

Set for opening August 5, the new UK DJI-Hasselblad space will occupy 2,800 square feet of retail space on the ground and basement floors of a six-story building mobile phone company Vodephone freed up three years ago. 

According to marketing material,…