DJI teases Aug. 2 unveiling of much-leaked Osmo 4 action camera

Offering proof there is at least still one aspect to its nominally secret product development process over which it still maintains full control, DJI has revealed the date of its newest release event – this one, the August 2 unveiling of what’s expected to be the Osmo 4 action camera, whose coming has been foretold over and over again.

DJI released its teaser only 72 hours ahead of the event scheduled for August 2 at 2 p.m. BST. In a break with longstanding tradition in its marketing announcements of new product rollouts, the company this time made little effort to obscure the device it’s about to introduce – the lens protruding from the sands of a surrounding desert leaving no doubt about the Osmo 4 camera lying beneath.