After a two-year hiatus, DJI, the leading recreational drone maker worldwide, has returned to Hong Kong with a new store in the bustling Tsim Sha Tsui shopping district. DJI had cited the need to adapt to market changes as the reason for its earlier departure.

DJI’s latest venture is a joint operation with Swedish camera producer Hasselblad, a company under DJI’s majority ownership.

A DJI spokeswoman stated, “At the current stage, we believe physical retailing is important for our business in Hong Kong, so that we can provide Hong Kong customers with better product experience and services. Our return indicates strong confidence in the Hong Kong market.”

DJI, established in 2006 by Frank Wang Tao, a Hong Kong University of Science and Technology graduate, had previously operated a flagship store in Causeway Bay. This store shut down in 2021 during a challenging retail period brought on by the Covid-19 pandemic.

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