CES 2023: What To Expect

The CES, one of the largest platforms for brands to showcase their developments in consumer technologies, is set to return for 2023 at its annual venue of Las Vegas, USA. While traditionally a show dedicated to consumer electronic brands, the CES has now grown to become a platform for carmakers and auto-related companies to showcase the latest advances in technologies in the automotive space. We look at what to expect from the automotive space:

BMW Neue Klasse Concept & BMW Dee

If you have followed BMW’s social channels you will have seen the brand promote Dee. The company has been teasing its latest tech on Instagram in recent weeks in posts akin to what some might see as the brand’s page being hacked. Dee is expected to be a new virtual assistant that is expected to make its way into future BMWs though details on the product remains scarce. Dee is expected to be part of a new BMW EV concept based on the company’s upcoming new Neue Klasse platform – a dedicated EV…