Wing’s Ipswich, Oz drone delivery trial tests expansion strategy
Drone delivery company Wing is moving to bolster activity in what’s already its most vibrant Australian market by taking a new approach to flight and logistics center location, beginning with trial services in the Queensland city of Ipswich.
The addition of a third drone delivery network would be significant news for Wing on its own, but the initiation of the Ipswich trial service may well be a precursor to additional expansion around Australia to boot. The new location is founded on a partnership between the Google corporate cousin and Australian commercial property developer Mirvac to set up flight and logistics centers at under-used retail holdings.
Read: Wing offers shopping center drone deliveries in its biggest Aussie market
The plan, in a nutshell, attributes unused space in malls or other commercial centers to operate on-demand drone deliveries in Ipswich – at once facilitating expansion of Wing’s reach to new customers, while…