DJI turns the world of action cams on its side with the Osmo Action 3 • TechCrunch
DJI is best known for its quadcopter drones, but over the past few years, the company has been picking a few interesting fights with established players in adjacent markets. Today, DJI is releasing the third iteration of its Osmo series of action cameras, the Osmo 3. The new camera ramps up the battery capacity significantly, and makes the camera more creator-friendly than ever.
A lot of content is consumed vertically these day — think TikTok and the Stories features on various platforms, and one of the (in retrospect obvious) updates to the camera is that Osmo 3 is designed to be used both in landscape and portrait orientation. The designers built the camera around a 1770mAh battery, which lets the camera record for two and a half hours. They’ve also added rapid-charge functionality that’ll charge from dead to 80% in just 18 minutes. In less than an hour, it’ll be fully charged.
“Ever since we released the original Osmo Action in 2019, we have…