Snap reportedly grounds Pixie selfie drone four months after launch
Talk about short flights. Just four months after launching its small, palm-launched selfie drone called Pixie,Snapchat mothership Snap Inc. is halting development of the product according to reports.
The decision to pull the plug on Pixie was first reported by the Wall Street Journal, citing recent comments made about the selfie drone by Snap CEO Evan Spiegel during “a regular question-and-answer session” at the company. Reasons for the surprisingly quick pullback were said to be the combined factors of disappointing sales since Pixie’s introduction in April, and a refocusing of activity that many businesses – especially in tech – undertake in anticipation of economic downturns.
True to its webpage description of itself as a “camera company,” Snap marketed Pixie as aerial photographic tech – not the vulgar “selfie drone” most references use. The idea behind the $230 Pixie was to offer clients a small, affordable device capable of…