Drone Racing League (DRL) says it has more than doubled its broadcast reach with the just-concluded 2021-22 season of high-speed drone racing. At the same time, digital viewership of DRL races has also skyrocketed, interestingly revealing China as the league’s second-largest market behind the United States.

The professional drone racing property says its 2021-22 events were broadcast on six continents through partnerships with more than a dozen sports networks. Streaming platforms such as Twitter, Star+, Weibo, and Yhizibo also helped to increase the league’s global awareness. So much so, DRL has emerged as the most followed drone brand on Weibo in China – a country where the league has tripled its viewership over the last year.

DRL credits its growth to young, global, tech-savvy fans who do not follow traditional sports or e-sports, but love tech-powered sports like drone racing. These “tech-setters,” the league says, love social media equally and are…

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Source: dronedj.com