Flytrex co-founder and CEO Yariv Bash may not be out to change the entire world, but he is intent on revolutionizing the way goods are delivered on the planet with a tightly focused, carefully defined plan of making drones the primary force of that progress.
In recent months, Flytrex has continued to expand its UAV operations that now cover 10,000 potential households in three North Carolina communities – part of its larger ambition to cut the distance between retailers and customers across the US, and world beyond. Ever attentive to his mission, however, Bash would doubtless take semantic issue with the wording of that previous sentence, stressing instead that his business plan – and vision of small delivery activity – is very specifically built on backyards, suburbs, and on-demand service by automated drones.
That precision of language and strategy are important. So, too, is the technology and operational technique, Bash insists, which must be…
