New York-based Drone Racing League (DRL) has bagged a five-year sponsorship deal, reportedly worth $100 million, with crypto platform Algorand. As part of this partnership, DRL will unveil blockchain-enabled ticketing, collectibles, fan transactions, and non-fungible tokens (NFTs) on the Algorand platform. The Title rights of the DRL World Championship circuit will remain with Algorand during this time.
Additionally, DRL also plans to develop a Digital Drone Racing series built into Algorand’s blockchain network. This will allow the companies to showcase the power of blockchain through DRL’s broadcast, social, and gaming channels.
The news comes as DRL launches the 2021-22 DRL World Championship Season, which will combine the best of esports and real drone racing, starting on September 29 at 8 pm EST on NBCSN and Twitter.
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