Remember the mattress campaign from Netflix’s Emily in Paris where they put a bed in “the most irresistibly Instagrammable spots” around Paris? We may just have discovered Netflix’s real-world inspiration for that campaign: a French designer furniture brand called BoboChic.
Conceived in a Parisian café in 2015, BoboChic is a product of the internet and knows extremely well how to seduce a young audience through social media networks. By their own admission, boldness is the watchword for this young French brand. And their advertising campaigns have seen them place their plush, strikingly beautiful couches in the wild – under the Eiffel Tower, at the foot of the Arc de Triomphe, and next to the Louvre.
In their latest ad video – which is shot using a drone (yay!) – they’ve got two professional dancers, Soleila Chaou and Danielle Sibilli, busting moves on the Eiffel Tower. And yes, the signature sofas do show up in the background, adding a burst of…
