The faces behind Duke’s drones: How the Digital and Brand Strategy Team captures the University experience
Ever wonder how Duke’s websites and social media pages always feature exquisite images of campus? Those photos are produced by a little-known team that works in a building on Chapel Drive seldom visited by students.
Led by Blyth Morrell, assistant vice president for digital and brand strategy, the Digital and Brand Strategy team is made up of multimedia producers and designers who capture events, classroom learning and scenes of student life on campus. They’re also responsible for institutional web initiatives; digital asset management; and overall brand strategy, design, standards and style guides.
If you’ve ever seen an epic image of Duke from above, you’re likely familiar with the work of Bill Snead, digital asset manager and university drone pilot. He trained as a photographer at Rochester Institute of Technology and joined Duke as a Human Resources employee before…