Why DJI is shuttering its flagship store in Hong Kong

The world’s largest drone manufacturer, DJI, is permanently closing its flagship retail store in Hong Kong from August 16. A notice placed on the store’s entrance since August 9 says the move comes in the wake of the “evolving needs” of the market and the company. But there are other factors that could have prompted DJI to take this decision.

DJI’s Hong Kong flagship store is located in Causeway Bay, which is one of the world’s most expensive shopping districts with formidable commercial real estate rents.

When the three-storied building opened in 2016, it was obvious that DJI didn’t cut any corners to make the store an immersive haven for drone enthusiasts. From DJI’s website:

The 10,000 square feet store features DJI’s full range of consumer and enterprise products, flying areas, experience zones, and inspirational photos from the aerial photography community SkyPixel. On the building façade is an animated display highlighting scenes of…