Travis Scott is often hailed as the music industry’s unofficial king of elaborate promotional stunts. And judging by what went down at the Rolling Loud music festival in Miami last weekend, we’ll have to agree. The rapper got 250 drones to form a scannable QR code during his concert set, which directed fans to a Spotify pre-save link for his new single “Escape Plan.”
The music industry has been using drones to create stunning cinematic videos and to amplify the live concert experience for quite some time now. But this is the first instance when an artist has used a drone QR code display to drop new music.
And the good folks at Rolling Loud, who were welcoming fans after a two-year COVID-induced break, couldn’t be happier. As Tariq Cherif, the co-founder and co-CEO of the music fest, says:
Everyone knows Travis is one of the best performers in the game, but on Saturday night he took it to another level. Dropping new music and giving fans direct access to the song…
