Drone Grocery Delivery: Kroger, Drone Express
“Kroger’s new drone delivery pilot is part of the evolution of our rapidly growing and innovative e-commerce business – which includes pickup, delivery, and ship and reached more than $10 billion in sales in 2020,” said Kroger’s Jody Kalmbach, group vice president of product experience. “The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern, cost-effective, and efficient last-mile solutions. We’re excited to test drone delivery and gain insights that will inform expansion plans as well as future customer solutions.”
How the Drone Grocery Delivery Pilot Works
The Drone Express delivery system offers customers with the option to have their package delivered to wherever they – and their smartphone – are. Customers can order a picnic delivered to a park, for example: or band-aids to a skatepark.
Kroger is designing bundled product offerings ideal for meeting customer needs within the current weight limits for drone…