Move over, television ads and billboards — the future of marketing will be shaped by drones (quite literally).
On April 17, about 1,500 drones took over Shanghai skies to commemorate the first anniversary of a Japanese video game’s launch in China. The brilliant aerial dance of the drones brought the characters of the role-playing game Princess Connect! Re:Dive to life and narrated how the game worked.
The choreography ended with the drones forming a giant scannable QR code in the sky, prompting viewers to download and install the game on their smartphones.
Twitterati was quick to point that the marketing stunt gave off Blade Runner 2049 vibes.
Blade Runner 2049 is a neo-noir sci-fi film set in a dystopian Los Angeles saturated with marketing campaigns. In the movie, glitzy, in-your-face holographic advertisements and drone-projected ads light up the entire city, constantly prompting passersby to consume…