As we reported earlier, DJI made the decision to make its Enterprise line of products available to purchase online directly from the company. It also recently issued another directive that further restricts options for authorized dealers trying to package products for their clients. Those two moves have thrown some of those dealers for a loop.

Traditionally, the only way to purchase an Enterprise drone – the kinds of products most suited to First Responders and industrial users – has been to go through an authorized dealer. This has worked out well because most clients would like to discuss their unique needs before settling on a package that works well for them. It has also worked out well because clients then have a point of contact for after-sale support.

That model changed, abruptly, last Friday.

DJI direct

With little notice, DJI changed the sales channel. Now, in addition to its global network of Enterprise dealers, it is selling those same products directly…