DJI is now offering to sell its Enterprise products – drones intended for industrial and First Responder applications – directly to customers. This is a change from the previous model, where sales could be made only through authorized Enterprise dealers. Not surprisingly, some dealers aren’t happy about it.
Historically, there’s only been one way to purchase a DJI Enterprise product: directly through an authorized Enterprise dealer. That dealer would offer their expertise to the client, helping them to select a model with the features of additional sensors that best suited their use-case. Those dealerships still exist. But now, they have some unexpected competition after the same dollars, and it comes from an unexpected place:
The Apple model
We’ve seen this before, with Apple. Consumers have the option of purchasing from an Apple Store, an Apple authorized dealer, or directly online from Apple itself. And as the network of Apple Stores grew, along…