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Game of drones: Chinese giant DJI hit by U.S. tensions, staff defections

SHENZHEN, China (Reuters) – Chinese drone giant DJI Technology Co Ltd built up such a successful U.S. business over the past decade that it almost drove all competitors out of the market.

FILE PHOTO: A drone flies as Chinese drone maker DJI demonstrates their app that tracks a drone’s registration and owner in Montreal, Canada, November 13, 2019. REUTERS/Christinne Muschi

Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures, according to interviews with more than two dozen current and former employees.

The loss of key managers, some of who have joined rivals, has compounded problems caused by U.S. government restrictions on Chinese companies, and raised the once-remote prospect of DJI’s dominance being eroded, said four of the people, including two senior executives who were at the company until late 2020.

About a third of DJI’s 200-strong team in the region was laid off or resigned last year, from…

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Source: www.reuters.com